← Back

Privacy

Effective Date: 1/1/2025

Last Updated: 12/15/2024

0. WE WILL NEVER SELL YOUR INFORMATION

Your information is used solely for the functions of our apps, products, and services and will NEVER be sold. We do not now, nor ever plan to profit or sell any of your user information and you will ALWAYS BE FREE TO DELETE IT whenever you want by contacting our support team. Please direct any questions about this clause to [email protected]. We're happy to help, that is all!

1. Introduction

This Privacy Policy ("Policy") describes how RETRO LLC, a Texas limited liability company, and its subsidiaries, including but not limited to ALERTi (collectively, "RETRO," "Company," "we," "us," or "our"), collect, use, store, share, and protect your personal information when you use our websites, applications, products, or services (collectively, the "Services"). This Policy applies to all personal information we collect from or about you, regardless of how it is collected or used.

By using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your personal information as described herein.

2. Information We Collect

2.1 Personal Information

We may collect various types of personal information as necessary for our Services, including but not limited to:

Identity Information:

  • Full name (first, middle, last name)
  • Maiden name and mother's maiden name
  • Aliases and nicknames
  • Date of birth and place of birth
  • Race, ethnicity, and religion
  • Weight and physical characteristics

Contact Information:

  • Street address and mailing address
  • Email addresses (personal and business)
  • Phone numbers (mobile, business, personal)
  • Emergency contact information

Government Identifiers:

  • Social Security Number (SSN)
  • Passport number
  • Driver's license number
  • State identification number
  • Taxpayer identification number
  • Patient identification number

Financial Information:

  • Credit and debit card information
  • Financial account numbers
  • Banking information
  • Payment history and transaction records

Technical Information:

  • Internet Protocol (IP) addresses
  • Media Access Control (MAC) addresses
  • Device identifiers and hardware information
  • Browser type and version
  • Operating system information

Location Data:

  • Precise geographical location
  • Location history and patterns
  • GPS coordinates

Professional and Personal Information:

  • Employment information and work history
  • Education information and academic records
  • Medical and health information
  • Family member information
  • Activities and interests

Vehicle Information:

  • Vehicle Registration Number
  • Vehicle Identification Number (VIN)
  • Vehicle make, model, and year

2.2 Information from Children Under 13

Personal information from children under 13 years of age is considered sensitive data under applicable privacy laws. When we collect information from children under 13, we may be required to obtain parental consent and provide additional protections as mandated by the Children's Online Privacy Protection Act (COPPA).

2.3 User-Generated Content

We collect content, data, and materials that you upload, post, or submit to our platforms, including but not limited to text, images, videos, documents, and other files.

3. How We Collect Information

We collect personal information through various methods:

  • Directly from you when you create accounts, make purchases, or interact with our Services
  • Automatically through cookies, tracking technologies, and device sensors
  • From third parties including data brokers, social media platforms, and business partners
  • From public sources such as government databases and publicly available records
  • Through integrations with other services and platforms you authorize

4. How We Use Your Information

We use your personal information for the following purposes:

4.1 Service Provision

  • Providing, maintaining, and improving our Services
  • Creating and managing user accounts
  • Processing transactions and payments
  • Delivering customer support and responding to inquiries

4.2 Business Operations

  • Conducting research and analytics
  • Developing new products and services
  • Performing quality assurance and testing
  • Managing our business relationships

4.3 Legal and Compliance

  • Complying with legal obligations and regulatory requirements
  • Enforcing our terms and conditions
  • Protecting our rights and interests
  • Responding to legal requests and court orders

4.4 Marketing and Communications

  • Sending promotional materials and marketing communications
  • Personalizing content and advertisements
  • Conducting market research and surveys

5. How We Share Your Information

5.1 Third-Party Service Providers

We may share your personal information with third-party vendors, contractors, and partners who provide services on our behalf, including:

  • Payment processors and financial institutions
  • Cloud storage and hosting providers
  • Customer support and communication platforms
  • Analytics and marketing service providers
  • Security and fraud prevention services

5.2 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred as part of the transaction.

5.3 Legal Requirements

We may disclose your personal information when required by law or to:

  • Comply with legal processes, court orders, or government requests
  • Enforce our terms and conditions
  • Protect the safety and security of our users and the public
  • Investigate and prevent fraud or other illegal activities

5.4 Consent-Based Sharing

We may share your information with third parties when you provide explicit consent for such sharing.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Our retention periods are based on:

  • The nature and sensitivity of the information
  • The purposes for which we collected the information
  • Legal and regulatory requirements
  • Legitimate business needs and interests

When we no longer need your personal information, we will securely delete or anonymize it in accordance with our data retention and disposal procedures.

7. Your Privacy Rights

7.1 Texas Data Privacy Rights

Under the Texas Data Privacy and Security Act (TDPSA), Texas residents have the following rights:

  • Right to Know: Whether we are processing your personal data and obtain your personal data in a readily usable format
  • Right to Correct: Request correction of inaccuracies in your personal data
  • Right to Delete: Request deletion of personal data we have collected about you
  • Right to Opt-Out: Opt out of processing for targeted advertising, sale of personal data, or profiling for certain automated decisions

7.2 Additional Rights

Depending on your location, you may have additional rights under applicable privacy laws, including rights under GDPR, CCPA, and other state privacy laws.

7.3 Exercising Your Rights

To exercise your privacy rights, please contact us using the information provided in Section 16. We will respond to your request within the timeframes required by applicable law.

8. Children's Privacy

While our Services are available to users of all ages, we take special care to protect children's privacy. For users under 13 years of age:

  • We may require parental consent before collecting certain personal information
  • Parents have the right to review their child's personal information
  • Parents can request deletion of their child's personal information
  • We implement additional security measures for children's data

Parents who believe we have collected personal information from their child without proper consent should contact us immediately.

9. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information against unauthorized access, use, disclosure, alteration, and destruction. Our security measures include:

  • Encryption of sensitive data in transit and at rest
  • Access controls and authentication requirements
  • Regular security assessments and monitoring
  • Employee training on data protection practices
  • Incident response and breach notification procedures

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Cookies and Tracking Technologies

We use cookies, web beacons, and other tracking technologies to collect information about your interactions with our Services. These technologies help us:

  • Remember your preferences and settings
  • Analyze how our Services are used
  • Provide personalized content and advertisements
  • Improve our Services and user experience

You can control cookie settings through your browser preferences, but disabling cookies may affect the functionality of our Services.

11. International Data Transfers

Your personal information may be transferred to and processed in countries other than your country of residence. When we transfer personal information internationally, we implement appropriate safeguards to protect your data in accordance with applicable privacy laws.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. We will notify you of material changes by posting the updated Policy on our website and updating the "Last Updated" date. We encourage you to review this Policy periodically.

13. State-Specific Disclosures

13.1 California Residents

California residents have additional rights under the California Consumer Privacy Act (CCPA).

13.1.1 Consumer Information Disclosures

Your information may be collected but will NEVER be sold, such information can consist of:

  • Identifiers: Name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, SSN, driver's license number, passport number
  • Customer Records Information: Name, signature, SSN, physical characteristics, address, telephone number, passport number, driver's license, insurance policy number, education, employment, employment history, bank account number, credit card number, financial information, medical information
  • Protected Classification Characteristics: Race, religion, sexual orientation, gender identity, gender expression, age
  • Commercial Information: Records of personal property, products or services purchased
  • Biometric Information: Genetic, physiological, behavioral, and biological characteristics
  • Internet or Network Activity Information: Browsing history, search history, information on consumer's interaction with website, application, or advertisement
  • Geolocation Data: Physical location or movements
  • Sensory Data: Audio, electronic, visual, thermal, olfactory, or similar information
  • Professional or Employment Information: Current or past job history or performance evaluations
  • Non-Public Education Information: Education records directly related to a student
  • Inferences: Profile reflecting person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes

Your data may be collected through a variety of sources such as:

  • Consumer-provided information from forms and questionnaires
  • Public sources such as census data and credit bureaus
  • Cookies and web analytics
  • Third-party data brokers
  • Social media platforms

13.1.2 Consumer Rights Disclosures

As a California resident you are granted the following rights throughout our platforms:

  • Right to Know: Consumers can request disclosure of categories and specific pieces of personal information collected, sources of collection, business purposes, and categories of third parties with whom information is shared.
  • Right to Delete: Consumers can request deletion of personal information, with certain exceptions.
  • Right to Correct: Consumers can request correction of inaccurate personal information.
  • Right to Opt-Out: Consumers can opt out of the sale or sharing of their personal information. (We don't sell anything anyway)
  • Right to Limit: Consumers can limit the use and disclosure of sensitive personal information. (Your personal information is never disclosed anyway)
  • Right to Non-Discrimination: Consumers cannot be discriminated against for exercising their CCPA rights.

13.1.3 Resolutions

Please find the information in section 16 to resolve any disputes and concerns you may have regarding the CCPA.

13.2 Texas Residents

This Privacy Policy serves as our notice to Texas residents regarding their rights under the Texas Data Privacy and Security Act. Texas residents may exercise their rights by contacting us as described in Section 16.

14. Regulatory Compliance

We comply with applicable privacy laws and regulations, including but not limited to:

  • Texas Data Privacy and Security Act (TDPSA)
  • Children's Online Privacy Protection Act (COPPA)
  • California Consumer Privacy Act (CCPA)
  • General Data Protection Regulation (GDPR) where applicable
  • Other applicable federal and state privacy laws

15. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

RETRO LLC

9410 Walnut St Ste 112

Dallas, TX 75243


Email: [email protected]

Phone: 469 777-8541


For privacy-related inquiries specifically, you may also contact our Privacy Officer at [email protected]

By using our Services, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy.